Social media optimization

Social media optimization is not posting anything that goes viral and you get more and unlimited user engagement. No, you need to stick to user intent, what user can expect when they come to your profile. You need for figure out the target audience first and then need to post content based on their demographics and services. Not everyone on social media is just hanging around, many come to get something useful and beneficial. You need to find them with your social media strategies. Social media platforms such as Twitter, Facebook, Tinder, Google+, Pinterest, Instagram, etc. are full of people who appreciate good work and add value to it by sharing and refering it to others.

You also need to make sure that your brand successfully delivers the message that is relevant and useful for the users. You need to figure out what your users may be looking for, what unique and helpful you can provide them We find out which social media channels are best to find intent users for more conversion on website. The main idea behind all these is to get leads and get them converted as customers. So we want to make certain that we’re catching your target at time when they’re likely to buy and make it easy for them to do so, wherever they are. At 5ines, we bring a wealth of experience in marketing, sales, and social media to our clients. We focus on clearly defining the goals and activities which will get measurable results for you. Whether it is a social media strategy or any marketing campaign, we know what we have to do to achieve your business goals.

How can social media marketing help your business?
  • Increased Brand Recognition.
  • Improved brand loyalty.
  • Build better customer relationship.
  • Higher conversion rates.
  • Helps to target audiences more effectively.
  • Get ahead of your competitors.
  • Increase website traffic and search ranking.

Our process

We’ll schedule a Kick off meeting to discuss initial goals and activities. Then we’ll be off and running!

Reviewing your short term and long goals in using social media, we create an overall plan for initial and on-going social media activities and responsibilities and for key messaging strategies. Our strategy is unique for each project depending on your company goals and mission.

Create Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google Plus, YouTube channel, blog post site/area, and other social media accounts. If you already have then update the existing accounts/blogs as with strategies (example improved profile images and descriptions). This also includes applying existing logo and graphics or creating original profile content if required.

Our team will create a dynamic on going social content to guide you to your goals. We will grow an increasing social audience and social base through: hash tag campaigns, strong use of keywords, sharing and retweeting the relevant news, liking posts, staying updated with the industry and contributing our own unique content (text/images/videos) to broaden the reach. We will review relevant websites and blogs to see if there are articles of interest to your fan base. Meaningful postings create a positive image for your brand and attract more users through the posts.

Our plan is to engage the social media audience by sharing company news, press release, events and more.

With proper communication and monthly brainstorming sessions and meetings we will be able to decide marketing initiatives to fit your goals and promotional needs. Social media campaigns via are much more important than just sharing posts, and contests. We will optimize social channels to connect with your follower base and engage them with promotions to get them excited about current event and the brand itself. We will be able to analyse the result from each campaign and will provide you the report of its success. Results of campaigns can be compared so that the most effect promotions, offers or contests can be replicated.

Social monitoring of specific profiles is a critical process because followers require fast response to questions, comments, and complaints. Using our social media monitoring tools, we efficiently monitor all user profiles for engagement and respond within time appropriately. Engagement activities could include replying, commenting, Retweeting, Following, Liking and other social activities. These can be accomplished quickly and efficiently by our team.

It’s important to track and measure the results of implemented efforts. If you want to get insights to deep the level of detail we regularly review on preferably weekly/monthly summaries, you can be sure that we strive for results, not just activities.

Our team consistently reviews our dashboards to monitor metrics such as fan growth, demographics, post reachability, and engagement through tweets, likes and comments. If anytime we notice something unusual, we strive to find solutions, and make customizations and adjustments accordingly.

We create detailed and summary report for you about the activities and results for a specific interval of period. Content of the report can be customized based on the objectives and specific.
Our main goal is to achieve results from Social Media Campaigns and activities. In order to achieve the desired goals, we make sure that our activities are efficient and focused goals specific. Social media management can consume some amount of time, and people can get easily distracted by ‘feel good’ engagement which doesn’t really drive business. Our team will use best practices and tools to make sure no time is wasted.

How our social media strategy can grow your business?

Grow social following

Growing a fan base and followers will help to increase the reach for social media strategies and tactics to more users. It will increase the potential for more and more engagement on popular posts, thus exponentially increase in the audience. At 5ines we create rich content posts, call-to-actions, and other ways to encourage fans to engage more.

Increase engagement

A high quality and targeted audience will always be open to engage with you. The things to look and add here are the right kind of content rich posts. Efficiently planning the mix of promotional and informative posts will be critical to increase engagement. We will curate content which is highly engaging to your fan base and will ask them to engage.

Convert fans into leads

Most of the times users are not ready to buy just yet, but taking them along in the sales funnel is the goal here. Encouraging your fans and followers to subscribe for blog, free eBooks or info graphic download can generate leads and increase your list of future customers. We will promote lead generation pages and valuable links on social media.

Get sales

Converting a lead from social account to buying customer is the ultimate goal, and all of our activities are planned to move customers along that path. Offer coupon promotions or sales on social media can lead to instant purchases. It’s also better when people share their purchase activity, the sales can boost as those users are real case studies any one can believe on.

Get to know your potential followers by optimizing Social Media top channels like Facebook, Twitter, Instagram, etc.