Google AdWords Management

What is PPC?

PPC stands for pay-per-click, in which advertisers pay money every time when their ad is clicked on. PPC is a form of online marketing where advertisers can buy visits for their ads on search engines. It is one of the most popular form of advertisement as the returns are very good if done strategically.. It allows the advertisers to bid specific keywords to place ads on search engine's sponsored links spaces when someone searches for that keyword you bid on or is related to the business or service.

What is Google AdWords?

Google AdWords is one of the most popular tool used for PPC advertising. Google AdWords facilitates businesses with a platform to create advertisements that appear on Google’s search pages and other Google properties. AdWords operates the pay-per-click model in which an advertiser bid on selected keywords and pay for each click on their ads on search engines. Every time a search is done through search bar, Google dives into the pool of AdWords advertisers and selects a set of ads that will appear in the ad space on the search results page.

What are the benefits of PPC?

A successful Pay Per Click campaign can generate profits faster than any other online promotion method out there and can help in instant company growth. PPC is a perfect online advertising strategy for reaching your target audience at the right moment.

  • Businesses needs results and they want them instantly. PPC is perhaps the fastest way to run an advertising campaign and get instant results. PPC offers a clear measurable target. You can measure anything that is related to a PPC campaign from costs, profits, views, clicks, visits and many more.
  • PPC allows you to segment your market and bring your products and services in front of the right audience.
  • PPC allows you to target specific audience by running language specific campaigns and also limiting your campaigns to specific geographical locations.
  • PPC helps to increase brand awareness and establish your business as an authority and leader in your industry.
  • It helps to instantly reach your customers who are looking for services or products relate to your business.
  • When it comes to Pay Per Click there is no budget restriction. You decide how much to pay for a click and how much to spend for the ad campaign.
  • Because you pay for PPC only when your ad is clicked on, it is easy to manage costs, track conversions, and determine your ROI.

Pay per click advertising is an effective and affordable way for brands and businesses to reach target audience. We are experts in creating effective and well managed PPC campaign to help your business get maximum results.

How we do it?

Research
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Campaign Set Up
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Performance Review
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Account and web page Optimization
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Regular review and update
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What does it mean to optimize your campaign?

Once the AdWords campaign goes live, then there are 3 core areas that should be consistently monitored and improved.

AD TARGETING

If your ads are not targeting your ideal customers then your campaign doesn’t have a shot at success. Here are the 3 key areas we consider when optimizing your ad targeting:
a) Keywords
b) Bids
c) Campaign targeting

One of the most critical factors for targeting in a search campaign is the keyword selection. Here are some of the best tactics we use to best select the keywords list once your ads are live:

  • The goal of keyword pruning is to remove keyword phrases that are irrelevant or are generating only clicks, not any conversions. The key benefit of keyword pruning is that it will save money on non-productive keywords, which can be re-allocated to keywords that are generating conversions.
    Negative keywords can be added to in the ad campaigns or ad groups to prevent ads from being shown for specific searches. This will segregate the audience who can see and click on your ads to the prospective and intended customers that are most likely to choose your business, visit your website and make a purchase.
    Google will rate each of your keywords using a Quality Score based on the expected click through rate, the relevance of the ad and the behaviour of visitors when they arrive at the landing page. The lowest quality score is 1 and the highest is 10. High Quality Scores gives your ads better positions at lower costs-per-click. We remove all keywords with Quality Scores of 3 or lower and improve the scores of the keywords ranked between 4 and 6. We also track the cost per conversion for your keywords to find profitable keywords and lower the bids to get the keyword profitable.
  • It relates to the tactics and practices where the goal is to find some additional keywords that is already making conversions. But yet here you are not targeting the specific search phrase.
  • Here we do the segregations of best performing keywords from the ad campaign that contains any low performing keywords. We take out a complete high performing keywords to implement on ad campaign. This helps in providing more control over your budget, more accurate reporting and higher quality scores.

The goal of bid optimization if to analyse and determine the level bids of keyword that can be proved most profitable for conversions for each keyword. Here’s an overview of what we’re going to do:
  • We determine the calculated amount to pay for a profitable conversion. This depends on your business and customer lifetime value.
  • We measure the conversion rate for each specific keyword using AdWords conversion tracking tool.
  • We also determine the maximum cost per click, which you can pay for spcific keyword.

Your campaign performance is determined on factors like device, geographic area, and time of day.
  • Performance of the ads varies depending on the device type the prospective customer may be using. Your campaigns may be performing well for one particular device and performing poorly for the other. We cut out on the device for which your campaign is not performing well to make your campaign instantly profitable.
  • You can target your ads to specific geographic location depending on your business needs. You can drill down from countries to individual zip codes, depending on how specific you want to get.
  • It important to review how your campaign is performing by time of day and day of week. We can set your ads to run during certain days or hours of the day that will bring maximum results.

OPTIMIZING YOUR AD COPY

In order to optimize your ad copy, we test different ad variations to see what works best. Here are the 5 ad components we focus on:


  • The offer you present in your ads is by far the most critical component. We make sure that we produce compelling offers that will increase the performance of your ad.
  • It relates to the tactics and practices where the goal is to find some additional keywords that is already making conversions. But yet here you are not targeting the specific search phrase.
  • Here we do the segregations of best performing keywords from the ad campaign that contains any low performing keywords. We take out a complete high performing keywords to implement on ad campaign. This helps in providing more control over your budget, more accurate reporting and higher quality scores.
  • The display URL displayed beneath the headline in your text ads. We ensure that the URL includes the offer and call to action to make your ads stand out.
  • We make sure that we include all the necessary ad extensions to make your ads more effective which include call extensions, location extensions; site links extensions, callouts extensions, structured snippets extensions and review extensions. The ad efficiency also depends upon the number and quality of ad extensions Google is using. It really helps the ad to get in first page.

The bigger the ad, the more clicks you’ll tend to get.


OPTIMIZING YOUR LANDING PAGE

Landing page optimization is most important to convert the traffic into potential leads and maximize your sales. Here are some key factors that make a good landing page. A paid ad can only get you traffic but your website has to then take over and convert them into customers. If you want your AdWords to perform well and keywords to have a high quality score you need to have optimized landing page. We make sure that your landing pages are optimized for relevant keywords the conversion path is well defined.

Google Ads to generate instant leads. Target prospects with high search keywords with Google Adword Campaigns